Yvette ("Yve") Golan
Ms. Golan successfully represents clients of all sizes battling deceptive trade practices – from consumers prosecuting class actions to defending Fortune 10 clients from complex litigation claims. She has helped non-profit organizations pursue litigation and large companies address litigation. She has also assisted large companies injured by their competitors' false advertising practices.
In all her work, Ms. Golan's mission has been the same: to keep companies honest. To give consumers truthful information so they can make informed decisions about the products they eat, lather onto their skin, or spray into their air. To support companies that do the right thing, and to stand up to companies that won't.
Ms. Golan is often credited for pioneering the wave of class actions alleging products are falsely labeled as "natural" or "organic." She investigated, wrote, and filed the original class actions against Kashi and Naked Juice – the suits that first relied on regulatory classifications of food ingredients and challenged products for GMO content. Thus began the recent flood of food labeling class actions. Since then, Ms. Golan has litigated actions against other product companies that make false claims on their consumer product labels, including Almay (personal care), Johnson & Johnson (personal care), Whole Foods 365 (personal care), The Honest Co. (personal care products, and household cleaners), Barbara's Bakery (Puffins cereal), Nature Valley (granola bars), Earth's Best (food, personal care, and household care products), and others.
Ms. Golan also counsels product companies seeking to avoid false advertising litigation, helping ensure that their product labels, marketing materials, and brand do not run afoul of state and federal law, including consumer protection statutes, FDA regulations, and USDA regulations.
Moving beyond consumer grocery products, Ms. Golan has led investigations of several companies' false representations of computer security and data protection. She led the inquiry, wrote, and filed the original class action against Microsoft for its promise to only use their business customers' data to provide Office 365 services -- promises that Ms. Golan and her team discovered were false.
Ms. Golan received her law degree from Cornell Law School, magna cum laude, and her bachelors degree from the University of Texas at Austin, summa cum laude. She then served as a law clerk to Judge J. Clifford Wallace of the United States Court of Appeals for the Ninth Circuit. Before founding The Golan Firm, Ms. Golan was a litigation associate at Kirkland & Ellis LLP, an international law firm that is consistently ranked as one of the top-five litigation firms in the country.
Federal appellate courts:
Second Circuit Court of Appeals
Fifth Circuit Court of Appeals
Ninth Circuit Court of Appeals
Seventh Circuit Court of Appeals
Federal district courts:
District of Colorado
District of Columbia
Northern District of Illinois
Eastern District of New York
Southern District of New York
Southern District of Texas
Western District of Texas
Select Speaking Engagements
Florida Bar, Consumer Protection Law Division, June 24, 2017,
National Association of Consumer Advocates, Class Action Symposium, October 2016
American Bar Association, Environmental, Mass Torts & Products Liability Seminar, January 2015
ExpoWest 2015 (product industry tradeshow)
Select Professional Affiliations and Leadership Roles
American Bar Association, 2011-2012 Supreme Court Case Commentary Chair, Commercial & Business Litigation Committee
National Association of Consumer Advocates
Texas Bar Foundation
American Chemical Society
J.D., magna cum laude, Cornell Law School, 2002. Concentration in Trial Advocacy. Order of the Coif. Editor of Cornell Law Review.
B.A., summa cum laude, University of Texas at Austin, 1999. Highest Honors, Departmental Honors, College Scholar, and Phi Beta Kappa (national honor society).